Long standing online art competition becomes a potentially marketable entity where the competition's art is turned into a free IP development resource. The subject of the competition used to be open ended now it specific to a published book. The author granting derivative copyright permission to the competitors aquires free IP development resources for the book as it will be used to promote a possible movie deals as indicated in the entry form of the competition. This may be unethical busniness practice as the derivative copywrites of the contestants art can be exploited under "fair use" by the participating movie pre production studio also envolved in the art competition for IP development, making the competition itself monetarily valuable to the host CGSociety.
This is a clever way to exploit artist work and not pay them for their efforts.
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