I worked for Bruce Doyle re his phone room re his seminars which were targeted at businesses. The whole idea was to get as many businesses to attend as possible in order to stroke Bruce's massive ego.
I was always shocked and taken back when I knew first hand that the 99% of the coaches in Bruce's employ did not have the ability or credentials to actually coach businesses even if they wanted to. The only factor that a coach needed to become a coach was to be able to have the money upfront.
I found the whole framework very dated and backward. I was expected to run a successful telemarketing room with staff who were never given rewards for good work. There was no functioning data base and there was no way that the data could be handled in accordance with privacy laws on in any way that was in accordance with any sort of organisation.
Bruce would tell businesses that they needed to have a customer data base when he did not have one himself.
My job was to overhaul a telemarketing room and bring it up to the times but was not given the tools to be able to do it. I was promised things but they never ever eventuated.
The overall way with which a so called coaching company was run was in short a joke. There were staff on the books who were semi literate who in fact were not capeable of producing any sort of quality work. Many of the coaches were also semi literate and when I pointed it out to the then ceo of the company that these people are representing a company that is supposed to at least look professional he replied, ''blokes don't need to know how to spell''.
During my stay at Action there were many instance of sexual harrasment, the ceo referred to the younger telemarketing staff as ''eye candy'' and thought nothing of inappropriate touching. Female staff including myself were called, ''sweetie'', ''honey'' and ''darling''. I was told that any objection to that was ridiculous. The ceo also talked about how he was a ''tactile person''. This information was brought to the attention of the owner of the company but he chose to ignore it.
I was expected to hold about 8 seminars a month with about 6 telemarkers, no real data except from what could be garnered from phone books etc. and one admin assistant. Bruce expected about 40 decent business owners to attend these seminars which started at 7am and finished at 10 am. Anything less was considered not good enough.
Many businesses realised they were not getting value for money when they signed up for coaching. I spoke to several businesses who could ill afford coaching fees, $2,000 for nothing and they were expected to pay regardless of the lack of quality of coaching.
I have read the false resumes of some of the coaches. I read with interest that one coach puts himself down as having worked as an IT consultant when he in fact worked for Amway. I know that a lot of the claims some of the coaches are putting on their coaching resumes are false.
The sad truth I found out about Bruce Doyle's coaching company was that he was taught by Brad Sugars and they understand one thing and one thing only, money. Ethics, professionalism and any understanding of process etc. is lost on them. The frameworks that Action use are cobbled from the 1970's and earlier and not relevant in today's climate but that is not relevant re the way the company is modelled.
I personally am not proud that I was part of such a company. I feel very sorry for people who have paid money to Action Coach or Action International as both coaches or as clients who are not getting what they paid for.
To this day I find it interesting that the likes of Brad Sugars profile themselves as being success stories. If my millions were dependant on the suffering and misery of many people then all I can think is that he is a morally bankrupt individual who will eventually fall.
Ex employee
Burnie
Australia
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